The Childrens Music

As you might expect in any industry populated with artists, the children's music world is a little weird. This is, after all, show business, where art is required to conform to the standards of commerce. But the children's music community suffers marketplace realities that clearly work against the music makers on many different levels. In spite of an exceptional children's music talent pool, and a vast body of great children's music recordings, most of the efforts never even reach the intended audience. This by itself is amazing! Record companies do not generally invest in the careers of children's music makers. And the public venues for original children's music are sparse. Although the delivery technologies abound, our culture places little value on children's radio, children's music venues, and it is not part of our lives the way the children's TV is.

Yet childrens music keeps coming. And there are some hopeful signs. Developing technologies are enabling promising new distribution and promotional capabilities for childrens music. Like Kim Robaski's KidMixRadio, streaming childrens music on the web. And subscription digital radio from Sirius and XM. There's pod casting (programming for iPod), and lots of download opportunities for childrens music, more coming soon. The ability to use internet tools to both find and deliver content is already having a great impact on the childrens music community. This site will attempt to put all these issues into a useful perspective. The Childrens Music Portal supports childrens music.
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